Hi, I'm Amy.

I build relationships through email marketing. I have enjoyed connecting people to products they love for over eight years. I have generated over $12 million in revenue. I am fueled by my passion for strategy, design, and development.

Explore
Headshot of Amy Ciceraro
Smart Baby Monitor Customer Onboarding Flow
Nanit
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Pet Food Product Launch Feedback Flow
Lime Energy
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Air Charter Marketplace Notifications
BACtrack
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Women's Fashion Product Launch Campaign
Elizabeth & Clarke
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Children's Apparel Welcome Series
Love & Grink
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DTC Women's Health Newsletter Template
Bonafide Health
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Pet Food Product Launch Feedback Flow
Koha Pet
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Cleaning Company Proposal Email
Slate
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Air Charter Marketplace Notifications
Airvel
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SERVICES

My Expertise

Strategy & Direction

Plan end-to-end execution of email programs meant to educate, convert, and retain users across all stages of the customer journey

Design

Create accessible and intuitive user experiences to engage and delight your prospects and customers across all of their devices

Development

Develop behavioral marketing and transactional automations to deliver the right message to the right recipient at the right time. Design and develop optimized landing pages that position your lead magnet as a must-have and captures prospect data

Analytics

Measure performance and report on key metrics tied to company goals. Track and analyze user behavior to gather and apply insights to experimentation agenda

HOW I HELP

Results-driven Email Strategy

I enjoy connecting people with solutions to their problems. I provide value through email marketing to develop relationships with your potential customers. I don’t just "drive traffic" and count clicks — I am committed to creating engaging lifecycle automations, email campaigns, transactional notifications, and landing pages to optimize paths to conversion. My clients typically see a return of $46 for every $1 spent.

Your project needs a specialist who is passionate, meticulous, transparent, and believes in "Measuring twice and cutting once." You need me!

Beyond email design and development, I have exceptional knowledge of lead generation and conversion rate optimization, specifically KPI tracking, multi-variate testing, and ROI analysis. As Head of Marketing at Ship Sticks, the world's largest golf bag shipping company, I realized triple-digit revenue growth (114%) year over year and transformed the database from a stale 64,048 to 342,723 in my first year (that's a 435% lift).

When I am not delighting users with​ custom experiences, I enjoy time with family, historical fiction, board games, and the serial comma.

Thumbnail of Amy Ciceraro headshot

Amy Ciceraro

Email Marketing Strategist, Designer, & Developer
CLIENTS

Inspiring Brands

Lime Energy Logo
BACtrack Logo
Elizabeth & Clarke Logo
Ship Sticks Logo
Nanit Logo
Bonafide Logo
Gundelach Bundschu Logo
Ship Skis Logo
Hopebox Logo
Ace Exhibits Logo
Airvel Logo
Desert Farms Logo
Wholly Fit Logo
KohaPet Logo
Toynk Logo
TESTIMONIALS

Kind Words

Amy takes great care to learn about your business needs and background before starting any project, which  helps to produce something that is more on brand than most freelancers I've worked with. She delivered a much needed visual refresh of our content newsletter template that now is more aligned with our brand, as well as the aspirational look we were going for. She pays great attention to brand details and does her homework to produce an end product that looks great.

Mallory Junggren

Hello Bonafide

Amy has redefined our email and marketing automation strategy. The uplifting creativity she brings to our email marketing and creative content has taken our business to the next level. She was able to take our current engagement process and transform it into a top-notch experience for our customers. She is a true marketing professional, very detail oriented and tremendous asset to our organization. It is truly a pleasure to work alongside her and looking forward to our continued partnership.

Chris Maresca

Lime Energy

The series as a whole looks amazing and Anthony and I really appreciate your work on this project these last few months. We have been steadily launching the emails to our user base and have seen some great engagement so far!

Maya Haynie

Nanit