+240% CTOR
Open rate BENCHMARK: 21.4%
2x
Subscription retention
+47%
breathing wear sales Lift
The Challenge& Solution
Improve Customer Onboarding
The challenge solved for Nanit involved addressing the underutilization of features by new parents who purchased the Nanit smart video monitor. Despite buying it for peace of mind over their sleeping baby, many customers were not fully engaging with the product's capabilities.
To remedy this, the solution was to educate customers through storytelling, emphasizing community support and child development.
This approach included providing insights on maximizing product use, upselling the subscription and breathing wear for additional baby data, and integrating specific communications like a FAQ email, a highlight of 5 hidden features, and an email illustrating how the product evolves with the growing child.
This strategy aimed to enhance customer engagement and product satisfaction by fostering a deeper understanding and connection with the product's features and benefits.
To remedy this, the solution was to educate customers through storytelling, emphasizing community support and child development.
This approach included providing insights on maximizing product use, upselling the subscription and breathing wear for additional baby data, and integrating specific communications like a FAQ email, a highlight of 5 hidden features, and an email illustrating how the product evolves with the growing child.
This strategy aimed to enhance customer engagement and product satisfaction by fostering a deeper understanding and connection with the product's features and benefits.
Roles
Designer
Features
Animated GIFs, Responsive
