The Challenge
A Warm Welcome
Welcome emails see, on average, 3x more transactions and revenue per email than typical promotional emails. They’re your first real shot at making a meaningful first impression.
I crafted a series of 5 emails to provide a warm welcome to new subscribers, showcase products, tell the brand story, deliver sign-up incentive, and ask for connection on social media.
Roles
Strategist, Designer, Copywriter, Developer
Features
Animated GIFs, Outlook conditional content, Responsive, Auto-load coupon code, Script font with fall-back font stack, Litmus tested, Live text