In the wake of the pandemic, Elizabeth & Clarke (E&C), traditionally known for its smart office wear for women, pivoted to meet the new demands of their customer base. The launch of the "All Hours Collection," a line of stylish, affordable, and Unstainable work from home pajamas, presented an exciting challenge. Tasked with introducing this collection to past customers, the campaign marked E&C's inaugural venture with Klaviyo, transitioning from Mailchimp.